Welcome to the BI for Marketing Group. Applying business intelligence and performance management to marketing requires a unique set of approaches to achieve success. In this group, we will explore the role and use of BI and performance management as applied to marketing through shared case studies, frameworks and best practices. We will explore the business, people, process, data and technical implications of BI and performance management in marketing and communications organizations. We will also explore how BI impacts the marketing communications supply chain (e.g., advertising agencies, and media companies).

As your moderator / expert please feel free to contact me (adam@theammgroup.com), should you have any questions, thoughts, or would like to contribute to our group. I encourage you to bookmark this group for resources on BI for marketing.